SoHE News: Nov 20–Dec 3
Robb, Wong, and O’Brien lend insights on Black Friday 2020; Angus & Fairbanks featured in new international show; new research from Huambachano, DiPrete Brown, Gaddis, Horowitz, Bea, Raison, and Hartley; and more.
Tag Archives: retailing and consumer behavior
First-years in SoHE’s Political Textiles Seminar Answer Election Anxiety with Art & Design
Students in Dr. Marina Moskowitz’s First-Year Interest Group (FIG) course explore American political history through textiles and offer fellow students and Wisconsinites a point of connection through their collective final project.
The Psychology of Shopping
By Robert Chappell for Badger Vibes, celebrating the diverse UW Experience, a partnership with Madison 365 for content creation — March 28, 2019 You’ve surely enjoyed a bit of people-watching at the mall. Nancy Wong takes it to another level, though. Wong is the chair of the Department of Consumer Science at UW–Madison’s School of Human […]
Center for Retail: Michael Stallsmith
Michael Stallsmith is a 2011 BBA Marketing graduate of UW-Madison who was highly involved with the Kohl’s Center for Retailing as a student.In this interview, Michael provides his background as UW graduate and advice for future graduates. What was you favorite part of your program? No question, it was every experiential learning opportunity I took […]
Badgers Reflect on Summer 2018 Retail Internships
With over 50% of UW Madison Retailing and Consumer Behavior students having an internship this summer, two students took some time to reflect on their time and accomplishments throughout their experiences. Nicholas Jackson is entering his senior year at UW-Madison and interned this past summer with American Family Insurance. Lizz Denning, also a senior, spent her […]
SoHE News and Stories: December 22 – January 3 2018
Consumers Set the Tone | New Years Resolutions | Bright Ideas for 2018 Consumer Science Assistant Professor Dee Warmath’s keen perspectives on the collision between high consumer confidence and retail store closings can be heard in this interview on Wisconsin Public Radio Is it that time of year again? New Years Resolutions come […]
Student Story: How Personal Branding Shapes Your Career
Frequently Asked Questions About Personal Branding Can my actions affect my personal brand? Of course they can! Think of your favorite celebrities and why they are your favorite. You could like them because of their loveable personality, charitable donations, and impressive work. On the other hand, other people may be selfish, and unfriendly. […]
Student Story: Innovation is Key for Hy-Vee
Consumer Science 250: Retail Leadership Symposium The Best in the Midwest? On Wednesday September 27th, 2017 the Retail Leadership Symposium class was given the privilege of sharing an hour and a half with representatives from the Midwest grocer, Hy-Vee. Jamie Franck (District Vice President), Jan Nichols (Verona Rd Store Director), Matt May (Whitney Way Store […]
Center for Retailing Announces Lands’ End Experiential Retail & Design Challenge
Calling all undergraduate students! The Center for Retailing in the School of Human Ecology at UW-Madison is pleased to announce a unique extracurricular case competition opportunity in partnership with Lands’ End: Compete on a team of students from a diverse range of majors across campus to develop an exclusive fitting room experience for Lands’ End as […]
Interview with Alumna Brittany Zoll
Brittany Zoll is a 2010 graduate of the Consumer Science-Retailing program. In this interview, Brittany provides her background as UW graduate and advice for future leaders of the retail industry. What was you favorite part of your program? I loved having the opportunity to travel to different corporate headquarters and going to New York for […]
Retailing Students Get Inside Look Into Home and Housewares Industry
Students in the Retailing & Consumer Behavior major had the unique opportunity to attend the annual International Home + Housewares trade show in Chicago on March 20, 2017. Along with over 50 students from universities across the country, this group networked with CEOs, vendors, inventors, and buyers. Discussions flourished about the future talent of the home and […]
Work Somewhere You Love
Retail Leadership Symposium (Consumer Science 250) By Students Elizabeth Wanzer, Benjamin Wanke, McKenna Wall, Jordan Vanden Wymelenberg, Taylor Turk, Katharine Torchio, Zachary Thiede, Katie Steib, Clara Stedman, Ian Sprosty, Ryan Soohoo SoHE welcomed Maryam Becker (Senior Campus Recruiter), Andrea Herrald (Senior Campus Recruiter), and Kristin Tilleson (Executive Team Leader) from Target to the Retail Leadership Symposium […]
Redesigning Store Experience with Walgreens
By Students Ilana Nemerow, Zachary Wheeler, Amanda Pigos, Mariah Lax, Jannike Heide, Philip Vongkhampsay, Daniel Grace, Sum Yi Cheng, Jenna Byrne, Maria Rocha, Cassandra Bocchieri, and Lydia Stahle On Wednesday November 9th, Rory Smith spoke to students in the Retail Leadership Symposium. Smith is a School of Human Ecology alum (Interior Design, 2006) and currently […]
Making Every Day Extraordinary with Fiskars
By Students Emily Levin, Mitchell Johnson, Mackenzie Loftness, Mackenzie Kohn, Tristen Guelig, Jayme Getelman, Samantha Strupp, Juannan Jia, Christopher Wilson, Cara Naimi, and Blake Kobak You probably know Fiskars as the company with the orange scissors, however they are much more than just this iconic product. Fiskars is the second oldest company as it was […]
When Retail & Design Collide: A Conversation with Entrepreneur Danielle DiFernando
By Students William Sanford, Allison Schmertz, Maxwell Loescher, Minsum Lim, Rachel Lieber, and Hannah Peper Founder and Creative Director Danielle DiFerdinando is the owner of the successful handbag company Danielle Nicole in New York City. Her drive to succeed led her to start a handbag business when she was only 18 years old. During […]
A Look Into Under Armour’s Retail Strategy & Innovation
By Students Danielle Weber, Jenna Sorenson, Megan Lund, Derek Hegna, Kelly Burkart, Justin Schlidt, Samantha Georgson, Greta Schmitz, Emily Vlasak, Emma Brandenburg, Salina Xiong, and Yi Liu Under Armour entered the market in 1996 and changed the entire landscape for performance based athletic apparel. Kevin Plank, CEO and founder, began the company based on a revolutionary […]
Empowering Consumers with Colony Brands
By students DJ Spurling, Gabrielle Medved, Sara Kanizsai, Kylie Bromley, Natalie Herold, Peter Janssen, Nick De Leon, Krystal Jacobs, Zoe Jalil, Brooke Levin, and Jessica Vikser On October 5th, Russ Davis (President of Montgomery Ward and Seventh Avenue) and Jessica Polfer (Talent Acquisition Manager) from Colony Brands spoke to the Retail Leadership Symposium class. Colony […]
Maurices Introduces Students to Women’s Specialty Retail
By students Emily Izenman, Elizabeth Stecker, Jessica Boruff, Trent Watt, Jessica Hackel, Destiny Rodriguez, Lindsey Wolfe, Michelle Smith, Claire Conroy, Zachary Theide, Nicole Smith, Jake Murray & Mark Herzberg On Wednesday, September 21st, speakers Katie Wicklund (Recruiting Specialist), Andrew Ross (Director, Real Estate), Lucas Chubiz (Merchant Training Specialist), and Cecilia Kushava (Area Sales Leader), from […]
Retail Leadership Symposium Explores Organizational Culture with Hy-Vee
By students Jordan Becker, Tim Schumann, Aaron Sykes, Allison Hartwig, Sophie Auerswald, Katherine Nelsen, Wei Chen, Christian Avina, Taylor Hedl, Sophia Minter & Julia Berman Hy-Vee is an extremely profitable company that is most well known for being a popular Midwestern grocer. However, they have recently decided to become involved in all facets of […]
RCB News
Retailing & Consumer Behavior
Ranked one of the top programs in the country, our Retailing and Consumer Behavior (RCB) major blends business, analytics, and technology with creativity and empathy to power the global economy. The Bachelor of Science degree provides students with the skills to innovate and lead a rapidly evolving industry that impacts consumers’ day-to-day lives. Experienced faculty […]
RCB Faculty & Research
RCB Coursework & Careers
Explore the world of commerce and technology from a people-first perspective. As a RCB major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses. SoHE’s […]
RCB Student Life
Kohl’s Center for Retailing In addition to being only one of a few schools in the U.S. to offer a RCB major, SoHE is also the exclusive home of the Kohl’s Center for Retailing, a hub that connects students directly to faculty, staff, industry professionals, and the latest research. The Center is an exceptional student […]