Tag Archives: RCB

Alumni Brittany Zoll

Interview with Alumna Brittany Zoll

Brittany Zoll is a 2010 graduate of the Consumer Science-Retailing program. In this interview, Brittany provides her background as UW graduate and advice for future leaders of the retail industry. What was you favorite part of your program? I loved having the opportunity to travel to different corporate headquarters and going to New York for […]

Picture of Bikes.

Retailing & Consumer Behavior

Ranked one of the top programs in the country, our Retailing and Consumer Behavior (RCB) major blends business, analytics, and technology with creativity and empathy to power the global economy. The Bachelor of Science degree provides students with the skills to innovate and lead a rapidly evolving industry that impacts consumers’ day-to-day lives. Experienced faculty […]

RCB students shadowing buyers at an industry tradeshow in Las Vegas

RCB Coursework & Careers

Explore the world of commerce and technology from a people-first perspective. As a RCB major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses. SoHE’s […]

RCB students during Trends in Europe study abroad

RCB Student Life

Kohl’s Center for Retailing In addition to being only one of a few schools in the U.S. to offer a RCB major, SoHE is also the exclusive home of the Kohl’s Center for Retailing, a hub that connects students directly to faculty, staff, industry professionals, and the latest research. The Center is an exceptional student […]