Tag Archives: consumer

Nancy Wong

The Psychology of Shopping

By Robert Chappell for Badger Vibes, celebrating the diverse UW Experience, a partnership with Madison 365 for content creation — March 28, 2019 You’ve surely enjoyed a bit of people-watching at the mall. Nancy Wong takes it to another level, though. Wong is the chair of the Department of Consumer Science at UW–Madison’s School of Human […]

UW-Madison Retail students and Zhejiang International Studies University (ZISU)

Consumer Science

The faculty, students, and staff of the Consumer Science department at UW–Madison are committed to fostering a fair and healthy marketplace that promotes the well-being of families and individuals across the U.S. and internationally. We apply social science theories and rigorous quantitative methods to the study of household and consumer interactions, offering keen insights and […]

Grad Student L’Esperance: Exploring Financial Decision-Making

Household Finance and Well-being In our modern world, life can be a series of big and small financial decisions. So how do individuals make these day-to-day decisions that can impact the rest of their lives? SoHE graduate student Madelaine L’Esperance is digging deeper into this question through her research, paying special attention to how people, particularly low-income […]

Picture of Megan Donovan

SoHE Student Megan Donovan Awarded Another Scholarship For Retail Excellence

It was only a few months ago when Megan Donovan earned a $10,000 award from Geoffrey Beene National Scholarship that supports students seeking fashion industry professions. Now, the Retail and Consumer Behavior grad has been recognized by Natural Insight for her ongoing focus on using technology to enhance in-store execution and consumer experiences. In May, Natural Insight, a […]

Prospecitve Graduate Students at the School of Human Ecology

A Consumer Advocate for the Ages

The School of Human Ecology is honored to have known Bob Richards, and is very fortunate that he shared his intelligence and energy so generously with students in Consumer Science. “This award is a wonderful way to preserve Bob Richard’s advocacy work and to continue his connection to our students,” states School of Human Ecology […]