Yiwei Zhang Headshot

Yiwei Zhang

Assistant Professor
Consumer Science Department; Personal Finance Major
Office 4208

I am an applied microeconomist who studies empirical questions in household finance. My research lies at the intersection of economics and psychology, with a particular interest in understanding how consumers make financial decisions and how such decisions affect well-being and market outcomes. My research also explores how the financial decisions of households may be unintentionally influenced by features of the institutional environment that surrounds them.

Prior to joining UW–Madison, I was a Postdoctoral Research Fellow at the University of Chicago’s Booth School of Business. I also previously worked as an Economist in the Office of Research at the Consumer Financial Protection Bureau.

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PhD, Applied Economics, Wharton School, University of Pennsylvania
BS, Economics, Massachusetts Institute of Technology
BS, Mathematics, Massachusetts Institute of Technology


Center for Financial Security

Personal Website


Advanced Consumer Analytics (CS301)

Graduate Seminar: Research Methods (CS901)

Kessler, Judd B., Katherine L. Milkman, and C. Yiwei Zhang. Forthcoming. “Getting the Rich and Powerful to Give.” Management Science. https://doi.org/10.1287/mnsc.2018.3142.