I’ve got a woman’s ability to stick to a job and get on with it when everyone else walks off and leaves it.
I assumed my current position as the Dean of the School of Human Ecology (SoHE) at UW–Madison in 2012. My ultimate goal as the dean is to transform SoHE into a hub for interdisciplinary research, education, and outreach at the university, nationally, and globally, working to enhance the quality of lives for children and families in the community. As a scholar of consumer and financial behavior, I have authored and co-authored more than 110 scholarly articles. About 12 years ago, I founded the longitudinal study, APLUS, to study young adults’ financial habits and life outcomes, findings from which have informed the US Presidential Council of Financial Capability for financial education and policy. Learn more about APLUS here.
PhD, Human Ecology, University of Tennessee, Knoxville
MS, Human Ecology, Yonsei University, Seoul, Korea
BS, Human Ecology, Yonsei University, Seoul, Korea
Soyeon Shim is a big picture entrepreneur at the School of Human Ecology, Madison Magazine, May 8, 2020
How insecure attachment styles can affect well-being, finances, PsychCentral, March 14, 2020