Nancy Wong

Nancy Wong

Kohl's Chair in Retail Innovation, Professor, Faculty Director Kohl's Center for Retailing , BBA, MBA, MA, PhD
4216 Nancy Nicholas Hall 1300 Linden Drive
608-265-5954

To see a World in a Grain of Sand and a Heaven in a Wild Flower.

William Blake

My research has focused on the influence of culture in consumption decisions, affective responses, and consumption values such as materialism. In addition to exploring methodological issues in cross-cultural research, I also conduct research on consumer decisions in healthcare, personal finance and sustainable consumption. My research has been published in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Methods, Cognition and Emotion.

Nancy Wong CV