I am a consumer psychologist who explores how cultural values influence consumption decisions, how people respond emotionally in different situations, and how materialistic values influence the way we consume. I am particularly interested in understanding how consumers make choices that could impact their health and financial well-being and promote environmental sustainability.
Education
PhD, Business Administration, University of Michigan–Ann Arbor
MA, Social Psychology, University of Michigan–Ann Arbor
MBA, Marketing, University of California–Los Angeles
BBA, Accounting, York University
Recent press
The presidential election and rising COVID cases prompt some to stockpile groceries again, Marketplace, November 4, 2020
How consumer culture has changed in recent decades, Wisconsin Public Radio, August 3, 2020
Wisconsin still going green during COVID-19 pandemic, giving sustainability advocates hope for future, Green Bay Press-Gazette, July 29, 2020
8 apps to help you save money on your utility bills, House Beautiful, April 23, 2020