Nancy Murray

Nancy Murray

MBA, EdD, Faculty Associate; Teaching Professor of Retailing; Academic Director, Kohl's Center for Retailing Excellence
4210 Nancy Nicholas Hall 1300 Linden Drive


Tell me and I forget, teach me and I remember, involve me and I learn.

This Chinese proverb is the basis of my teaching philosophy both in and out of the traditional classroom. I love conducting experiential learning opportunities for students. Learning by doing in the real world truly augments our students education.

Teaching at UW-Madison
CNSR SCI 257 Intro to Retailing
CNSR SCI 567 Product Development Strategies
CNSR SCI 562 The Global Consumer
CNSR SCI 564 Retail Financial Analysis
CNSR SCI 603 Retail and Consumer Behavior Internship
(Click here for CS 603 Retailing and Consumer Behavior Internship Requirements)

Other courses taught:
Basic Merchandising*
Trend Tracking & Forecasting*
Assortment Planning*
Merchandising Planning & Control*
Advanced Merchandise Planning & Control
E-Business Strategy and Practice*
Business, Industry & Retail in China
Target Marketing
Computer Applications
Service Management

*Courses also developed & taught as online courses through D2L / Learn @ UW

National Study Tours Developed & Led:  MAGIC Tradeshows
                                                                 Miami International Fashion Week

Screenshot 2014-07-12 16.26.48

International Teaching Experiences:                                                                

Trends in Europe, Faculty Led Study Abroad – Summer 2014
Traveling classroom to Scotland, London, Paris, Cannes, St. Tropez & Milan; Trend Tracking & Forecasting (3 cr.)

Experience China – Spring 2013 & 2016
Selected by application to teach for the Spring 2013 & 2016 semester in Hangzhou, Zhejiang, China.
Industry experiential learning activities created and provided for students:

  • Presentation and tour of Macy’s Sourcing and Product Development Corporate office in Hong Kong
  • Presentation and tour of True Innovations (largest producer of office chairs) product development, marketing and product testing facilities
  • Li & Fung presentation; overview of their functions and services for retailers
    Factory tours
  • ShinSun: woven apparel sewn goods factory
  • Artwell: vertical factory, knitting & producing cashmere sweaters
  • Hongliu: sheet and bedding factory

Business, Industry & Retail in China – Spring 2012
Supervised and assessed 30 UW students (Madison & Stout) along with 4 other UW faculty/staff on factory, mill, retail, and cultural sites in Beijing, Shanghai and Hong Kong.  Fully funded by Kohl’s Department Store

European Trends and Retailing, Faculty Led Study Abroad – Summer 2011
Taught 4 credits for 12 students while traveling throughout England, France and Scotland; Trend Tracking & Forecasting (3 cr.) & Retailing in Europe (1 cr.)

Wisconsin in Scotland (WIS) program – Summer 2009
Selected to teach for the Wisconsin in Scotland program.
Taught MEDIA-204, Exploring Photography
Negotiated with Canon USA Incorporated to provide camera bodies and lenses for students to use for the class; $40,000 worth of equipment was provided



Click on a link below for a summary of recently led experiential learning opportunities for students (and future opportunities!)



Trends in Europe 2017 Recap

Trends in Europe 2014 Recap


MAGIC Tradeshow 2017

The Official MAGIC August 2017 Video published by UBM Fashion

MAGIC Market Week 2016 Recap

MAGIC Market Week 2015 Recap

MAGIC Market Week 2014

International Home Show Recap 

Consumer Science Internships

Contact Renee Smith in SAA for internship approval and registration 

Recap of Retailing and Consumer Behavior Internship Summer 2017

Recap of Retailing and Consumer Behavior Internships Summer 2016

Recap of Retailing Internships Summer 2015

Summer 2015 Personal Finance Internships


Upcoming opportunities:

Experience China: Next offering Spring 2018

Applications are now open!


Students study abroad for the semester taking 12-16 credits.  3 of those credits can be the Consumer Science 567 course, Product Development Strategies in Retail.  In this course we will have field trips visiting factories & corporate office (extra expense added in for this course because of the field trips to factories and to Hong Kong).  Students pay in-state tuition (regardless if they are in or out of state students) to UW-RF.  Credits transfer back to UW.

4 minute narrated picture video overview by students

Recap from Spring 2016

Participating students from 2016 PPT overview

More info & to apply by November 1, 2017:


Go beyond your borders…

When Marco Polo visited Hangzhou he described it as “the most beautiful and splendid city in the world.” As a student in the Experience China program, you’ll have a chance to see for yourself. You’ll enjoy your semester in the heart of one of China’s most beautiful cities and, with Shanghai less than an hour away by train, you’ll be well positioned to enjoy the vast wonders of China. Your academic experience will be enriched by educational excursions to local points of interest, opportunities for independent travel, and a student buddy (non- residential) program with local students and families.

Why China…

With Experience China your education happens just as much outside the classroom as inside. The relationship between the United States and China has been described as important, not only for the citizens of our two countries, but also for a new era of global development. Position yourself on the leading edge of this new era by immersing yourself in the historic, diverse, and complex culture of China.

35% of all apparel imports into the USA come from China.  As a future designer, product developer or buyer, understanding and seeing the production and supply chain of apparel is an amazing opportunity that very few have, even professionals doing these jobs now.  Many brands and retailers are also looking at expanding opportunities such as China to sell their products to (ie. Macys) .  Understanding the culture, customs and the customers in China is best done by immersing yourself.

Value for money…

The Experience China program remains one of the most cost-e ective study abroad options available. Your program fee covers tuition, lodging, many meals, international health/ medical evacuation insurance, use of a personal “pay-as-you-go” mobile phone while abroad, local transportation pass, on-site sta support, and excursions throughout China.





University of Minnesota, Leadership Academy, Minneapolis MN, 2003-2006

  • Doctoral Degree: Policy and Administration in Higher Education

Cardinal Stritch University, Milwaukee WI, 1993-1999

  • Master’s Degree: Business Administration

University of Wisconsin –Stout, Menomonie WI, 1985-1988

  • Bachelor’s of Science: Fashion Merchandising   Minor: Business Administration
  • Phi Upsilon Omicron Honor Society

Academic Work Experience

University of Wisconsin, Madison WI

  • Faculty Associate, 2014 – Current
  • Academic Director, Kohl’s Center for Retailing Excellence, 2014 – Current

University of Wisconsin –Stout, Menomonie WI

  • Full Professor, Faculty, 2012 – 2014
  • Associate Professor, Faculty, 2006-2012
    • Received Tenure, 2006
  • Assistant Professor, Faculty, Tenure Track, 2000-2006
  • Instructor, Academic Staff, 1999-2000

Wisconsin Technical College (WITC) – Superior

  • Adjunct Instructor, Fall 2004 (weekend courses)

Retail Industry Work Experience

Galyan’s Trading Company, Indianapolis, IN (now Dick’s Sporting Goods, Philadelphia, PA)

  • Sr. Buyer & Product Developer, 1996-1999
  • Responsible for Men’s Athletic & Youth Athletic soft-lines
  • Responsible for planning, buying and product development for the largest sales volume in the company
  • Supervised and trained new assistant buyers for the company
  • Initiated, developed, implemented and managed numerous private label products and categories
  • Recipient of Buyer of the Year award (1997) for largest increase of gross margin

Sportmart, Chicago, IL (now Sports Authority, Englewood, CO)

  • Buyer, 1994-1996
  • Areas of experience: Women’s apparel, youth apparel, athletic bags, women’s swimwear

Carson Pirie Scott, Milwaukee, WI (now Bon Ton)

  • Assistant Buyer, 1989-1994
  • Areas of experience: Juniors, Misses Sportswear, Misses Better Collections

P.A. Bergner (now Bon Ton) Milwaukee, WI

  • Buying Management Intern, Better Cosmetics, 1988