Nancy Murray

Nancy Murray

Academic Director for Kohl's Center for Retailing Excellence, Faculty Associate, Teaching Professor
Consumer Science Department; Retailing and Consumer Behavior Major
Office 4210
Tell me and I forget, teach me and I remember, involve me and I learn.

–Benjamin Franklin

Based on a Chinese proverb, this quote is the basis of my teaching philosophy both in and out of the traditional classroom. I love conducting experiential learning opportunities for students. Learning by doing in the real world truly augments our students education.

Teaching at UW-Madison
CNSR SCI 257 Intro to Retailing Syllabus

CS 564 Retail Financial Analysis Syllabus

CNSR SCI 567 Product Development Strategies in Retail Syllabus
Product Development Strategies Course connects with industry

CNSR SCI 603 Retail and Consumer Behavior Internship
(Click here for CS 603 Retailing and Consumer Behavior Internship Requirements)

Other courses taught:
The Global Consumer
Basic Merchandising*
Trend Tracking & Forecasting*
Assortment Planning*
Merchandising Planning & Control*
Advanced Merchandise Planning & Control
E-Business Strategy and Practice*
Business, Industry & Retail in China
Target Marketing
Computer Applications
Service Management

*Courses also developed & taught as online courses through D2L / Learn @ UW

National Study Tours Developed & Led:  MAGIC Tradeshows
                                                                 Miami International Fashion Week

Screenshot 2014-07-12 16.26.48

International Teaching Experiences:                                                                

Experience China – Spring 2013, 2016, 2018
Selected by application to teach for the Spring semesters in Hangzhou, Zhejiang, China.
Industry experiential learning activities developed and provided for students such as factory and mill tours and arious meetings with global sourcing offices.

Business, Industry & Retail in China – Spring 2012
Supervised and assessed 30 UW students (Madison & Stout) along with 4 other UW faculty/staff on factory, mill, retail, and cultural sites in Beijing, Shanghai and Hong Kong.  Fully funded by Kohl’s Department Store

Trends in Europe, Faculty Led Study Abroad – Summers 2011, 2014, 2017
Traveling throughout England, France and Scotland while applying trend theory, meeting with trend offices in London & Paris while guiding students creating a trend insights project.

Wisconsin in Scotland (WIS) program – Summer 2009
Selected to teach for the Wisconsin in Scotland program.
Taught MEDIA-204, Exploring Photography
Negotiated with Canon USA Incorporated to provide camera bodies and lenses for students to use for the class; $40,000 worth of equipment was provided



Click on a link below for a summary of recently led experiential learning opportunities for students (and future opportunities!)

TRENDS IN EUROPE STUDY ABROAD (offered every odd # year in May)

Trends in Europe 2017 Recap & 2019 Info (Applications Due 12/15/18)

Trends in Europe 2014 Recap

TRADE SHOW Recaps (offered every year in August)

2019 Las Vegas Trade Show Information and Application

2018 Las Vegas Trade Shows student experience overview, 1 minute video

Las Vegas Trade Shows 2017

Las Vegas Market Week 2016 Recap

Las Vegas Market Week 2015 Recap

Las Vegas Market Week 2014

International Home Show Recap

Consumer Science Internships

Contact Renee Smith in SAA for internship approval and registration 

Recap of Retailing and Consumer Behavior Internships Summer 2018

Recap of Retailing and Consumer Behavior Internship Summer 2017

Recap of Retailing and Consumer Behavior Internships Summer 2016

Recap of Retailing Internships Summer 2015

Summer 2015 Personal Finance Internships

Experience China: Offered every even # year Spring Semester
Students study abroad for the semester taking 12-16 credits.  3 of those credits can be the Consumer Science 567 course, Product Development Strategies in Retail.  In this course we will have field trips visiting factories & corporate office (extra expense added in for this course because of the field trips to factories and to Hong Kong).  Students pay in-state tuition to UW-RF.  Credits transfer back to UW.

2018 Experience China Recap

4 minute narrated picture video overview by 2016 students

Recap from Spring 2016

Participating students from 2016 PPT overview

More info:

Go beyond your borders…

When Marco Polo visited Hangzhou he described it as “the most beautiful and splendid city in the world.” As a student in the Experience China program, you’ll have a chance to see for yourself. You’ll enjoy your semester in the heart of one of China’s most beautiful cities and, with Shanghai less than an hour away by train, you’ll be well positioned to enjoy the vast wonders of China. Your academic experience will be enriched by educational excursions to local points of interest, opportunities for independent travel, and a student buddy (non- residential) program with local students and families.

Why China…

With Experience China your education happens just as much outside the classroom as inside. The relationship between the United States and China has been described as important, not only for the citizens of our two countries, but also for a new era of global development. Position yourself on the leading edge of this new era by immersing yourself in the historic, diverse, and complex culture of China.

35% of all apparel imports into the USA come from China. As a future designer, product developer or buyer, understanding and seeing the production and supply chain is an amazing opportunity that very few have, even current industry professionals. Many brands and retailers are also looking at expanding opportunities selling to consumers in China (ie. Macy*s) . Understanding the culture, customs and the consumers in China is best done by immersing yourself.

Value for money…

The Experience China program remains one of the most cost-effective study abroad options available. Your program fee covers tuition, lodging, some meals, international health/ medical evacuation insurance, local transportation pass, on-site sta support, and group travel throughout China.





University of Minnesota, Leadership Academy, Minneapolis MN, 2003-2006

  • Doctoral Degree: Policy and Administration in Higher Education

Cardinal Stritch University, Milwaukee WI, 1993-1999

  • MBA

University of Wisconsin –Stout, Menomonie WI, 1985-1988

  • Bachelor’s of Science

Academic Work Experience

University of Wisconsin, Madison WI

  • Faculty Associate, 2014 – Current
    • Received Indefinite Appointment honor/ranking, 2018
  • Academic Director, Kohl’s Center for Retailing Excellence, 2014 – Current

University of Wisconsin –Stout, Menomonie WI

  • Full Professor, Faculty, 2012 – 2014
  • Associate Professor, Faculty, 2006-2012
    • Received Tenure, 2006
  • Assistant Professor, Faculty, Tenure Track, 2000-2006
  • Instructor, Academic Staff, 1999-2000

Wisconsin Technical College (WITC) – Superior

  • Adjunct Instructor, Fall 2004 (weekend courses)

Retail Industry Work Experience

Galyan’s Trading Company, Indianapolis, IN (now Dick’s Sporting Goods, Philadelphia, PA)

  • Sr. Buyer, Planner & Product Developer, 1996-1999
  • Responsible for Men’s Athletic & Youth Athletic soft-lines
  • Responsible for planning, buying and product development for the largest sales volume in the company
  • Supervised and trained new assistant buyers for the company
  • Initiated, developed, implemented and managed numerous private label products and categories
  • Recipient of Buyer of the Year award (1997) for largest increase of gross margin

Sportmart, Chicago, IL

  • Buyer, 1994-1996
  • Areas of experience: Women’s apparel, youth apparel, athletic bags, women’s swimwear

P.A. Bergner/Carson Pirie Scott, Milwaukee, WI

  • Assistant Buyer, 1989-1994
  • Areas of experience: Juniors, Misses Sportswear, Misses Better Collections

P.A. Bergner, Milwaukee, WI

  • Buying Management Intern, Better Cosmetics, Summer 1988