Jerry OBrien

Jerry O’Brien

Executive Director
Kohl's Center for Retailing
Office 4285G
608-263-7996
Education is not the filling of a pail, but the lighting of a fire

–William Butler Yeats

I love interacting with the students each day.  I have the opportunity to work in a school with a wonderful focus on teaching the whole person and preparing them not only for successful careers but to be outstanding citizens.  The School of Human Ecology is a great place for students to learn to use both sides of their brain.  In my role as a lecturer and director of the center I get have the privilege of guiding students to achieve their maximum potential in an industry that I find to be exciting, creative and cutting edge.

Recent press

An invisible shopping companion flips the Black Friday script, Wisconsin Examiner, November 27, 2020
How do brick-and-mortar stores survive the pandemic?, Channel 3000 News, November 12, 2020
What does the future of retail look like?, Channel 3000 News, May 7, 2020
State Sen. Kooyenga says doorbuster deals and holiday shopping specials are against the law, PolitiFact, December 18, 2019

Lead Instructor for Consumer Science 250: Retail Leadership Symposium

NRF Foundation Advisory Board Member

World Alliance of Retail Excellence and Standards Board Member