Picture of Cliff Robb

Clifford A. Robb

Associate Professor
4202 Nancy Nicholas Hall, 1300 Linden Drive
608-262-3053

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.

Francis of Assisi

My research interests include financial literacy and capability (with an emphasis on the relationship between financial knowledge and observable financial behavior), college student financial behavior (with an emphasis on student debt management), and financial satisfaction and well-being. My research has been published in a number of peer-reviewed academic journals, including the Journal of Consumer Affairs, the International Journal of Consumer Studies, the Journal of Family and Economic Issues, the Journal of Financial Counseling and Planning, the Journal of Personal Finance, the Journal of Financial Therapy, Financial Services Review, the International Journal of Obesity, the College Student Journal, the Journal of College Student Retention, and the Family and Consumer Sciences Research Journal. I currently serve as an Associate Editor for the Journal of Consumer Affairs, and am on the Editorial Board for the Journal of Financial Planning, and the Journal of Financial Counseling and Planning. I have partnered with international finance scholars to provide guidance on the newly developed International Review of Financial Consumer.

Dr. Robb’s CV