A team of four Retailing and Consumer Behavior students took first place in the Kohl’s Invitational Case Competition. Twelve university teams made it to the semi-finals with SoHE’s Badgers4Retail team winning the $5,000 scholarship award. Team members Kendra Trost, Emma Pluim, Krystal Jacobs, and Jordan Peterson were announced as the winning group during event on April 6 at the Kohl’s Innovation Center in Menomonee Falls. Over 300 students from across the nation submitted case studies.
In its second year, the case competition centers on the changing retail industry. Students from across the country applied and worked in teams to analyze a Kohl’s business case. This year’s Kohl’s Invitational Case Competition (#KICC16) posed the question, “How would you increase Kohl’s relevance as a retailer for the 18-24 year old demographic?” Badgers4Retail’s case concept included creating “vault” collections (such as LC, Pink Republic, and Elle) within Kohl’s stores that would be merchandised to appeal to millennials. They also created their own private label, Diamond in the Rough, to compliment the assortments.
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