RCB Coursework & Careers

RCB students shadowing buyers at an industry tradeshow in Las Vegas
Explore the world of commerce and technology from a people-first perspective. As a RCB major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses.

SoHE’s RCB graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth.

Listen to an interview with Jerry O’Brien, Executive Director, Kohl’s Center for Retailing, on why retailing is a smart career path.

Types of Retailing and Consumer Behavior Careers:
Buying/Merchandising
Product Development
Marketing Management
Social Media/Community Management
Brand Management
Visual Merchandising
Fashion Marketing
Global Sourcing
Omnichannel Supply Chain Management
Sales/Account Management
Merchandise or Inventory Planning/Allocation
Consumer Behavior/Insights, Market Research
Data/Business Analysis
Retail Sales 
Store Operations
Entrepreneur/Business Owner
Community Involvement
Consumer Relationship Management
Consumer Advocacy

Download a PDF listing the Retailing and Consumer Behavior careers our alumni have found 1-3 years post graduation.

Download curriculum checksheets; year entering major 2019-2020 | 2018-19 | 2017-182016-17