Ranked one of the top programs in the country, our Retailing and Consumer Behavior (RCB) major blends business, analytics, and technology with creativity and empathy to power the global economy. The Bachelor of Science degree provides students with the skills to innovate and lead a rapidly evolving industry that impacts consumers’ day-to-day lives. Experienced faculty inspire students to connect their personal interests and passions through hands-on coursework that prepares them for fulfilling careers in areas such as product development, merchandising and buying, consumer research and marketing, management and operations, e-commerce, and entrepreneurship. Leadership and professional development opportunities include internships, student organizations, business case studies, industry exploration trips, and study abroad.
RBC is offered as a traditional, on-campus program and also as an online Consumer Behavior and Marketplace Studies degree.
RCB is part of the Consumer Science department, educating both undergraduate and graduate students.
Connect with one of our academic advisors to learn more about SoHE’s RCB major, tour our school, and even attend a class.
Student Academic Affairs and Career Development
Fax: (608) 265-3616
Mail: School of Human Ecology
1194 Nancy Nicholas Hall
Fetzer Center for Student Excellence
1300 Linden Drive, Madison, WI 53706
For information about visiting the UW-Madison campus, contact Campus and Visitor Relations.