Personal Finance

Ranked #2 in the nation by!

The Personal Finance major is interdisciplinary with an emphasis on financial management and the economic well-being of individuals and families. The program offers two tracks: (1) the Financial Planning concentrations, a CFP Board-Registered program, for careers in financial advising, coaching, and wealth management, or (2) the Consumer Finance concentration with an emphasis on financial product development, financial technology, and consumer behavior.

Named a top 35 great college for the program by Financial Planning magazine, UW-Madison is one of a few schools in the nation offering this Bachelor of Science degree. By combining finance and problem-solving with helping people, the Personal Finance major prepares students for a rewarding career in a rapidly growing field. Hands-on learning opportunities include internships and peer educator positions.

Personal Finance is offered as a traditional, on-campus program and as an online degree.

Personal Finance is part of SoHE’s Consumer Science department, educating both undergraduate and graduate students.

Contact Us

Connect with one of our academic advisors to learn more about SoHE’s Personal Finance major, tour our school, and even attend a class.

Advising & Career Center
(608) 262-2608
Fax: (608) 265-3616
Mail: School of Human Ecology
1194 Nancy Nicholas Hall
Fetzer Center for Student Excellence
1300 Linden Drive, Madison, WI 53706
For information about visiting the UW-Madison campus, contact Campus and Visitor Relations.