Retail Study Abroad: Madison to China

UW-Madison Retail students and Zhejiang International Studies University (ZISU)

Students from both the Retailing and Consumer Behavior and Textiles and Fashion Design majors are studying abroad for the Spring 2016 semester in China. The unique program supported by Zhejiang International Studies University (ZISU) fully immerses the students in the Chinese culture while they live on campus in the city of Hangzhou. Chinese host students helped the students get acclimated to the city, campus and cafeteria. Chinese host families have invited the students into their homes and to attend local cultural events. The students are taking general education courses about the Chinese culture, literature, wellness, heritage and artistic traditions as well as Mandarin Chinese. The UW students are also helping the ZISU students perfect their English and learn about American pop culture.

UW-Madison retail students and Zhejiang International Studies University (ZISU)

In March, Dr. Nancy Murray, a faculty associate in SoHE and Consumer Science, traveled to China to teach an accelerated course for the students titled “Product Development Strategies in Retailing”. In addition to classroom learning, the students learned about apparel and textile production while visiting a variety of factory and mills along with representatives from Li & Fung, a global supply company. In Hong Kong, the students spent a day with Macy’s Merchandise Group learning about areas such as product development, sourcing, quality, and compliance. The students spent another day observing the new start up business at the Macy’s China office for e-commerce. The Kohl’s Center for Retailing helped to fund a portion of the field trips.


UW-Madison Retail students visit Artwell Factory Zhejiang International Studies University (ZISU)


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