Felix Zhan

Felix Zhan

Title/Department: Consumer Behavior and Family Economics

Email: fzhan3@wisc.edu


My overall scholarship interest lies in two areas: What are the psychological processes behind trendy consumption behaviors? How can we alter consumer behaviors towards rational expectations that are socially beneficial?

Following this line of inquiry, I have studied whether voting rules in a trust game improves cooperation; I have modeled the relationship between frugality and consumer innovativeness with a multinational survey; and I am collaborating on a project seeking the motivations behind virtual make-over use in selfies. My dissertation focuses on how to better present environment-related information to shape sustainable consumption behavior.

I currently serve as the manager of the Behavioral Research Insights Through Experiments (BRITE) Lab. I am glad to work with many other researchers who apply experimental methods to address their important research questions.

Education and Relevant Experience

MS, Economics, State University of New York at Buffalo

BS, Psychology, Beijing Normal University