Diandian Yi

Diandian Yi

Title/Department: Consumer Science

Office Address: 4273 Nancy Nicholas Hall

Office Hours: Tuesday 12:15 -2:15pm

Phone Number: (608) 695-8841

Email: lyi27@wisc.edu



Her research interests revolve around human behavior in an extensive organizational context, focusing on how people make judgments and decisions in the market, which emerges at the intersection of psychology and economics.

Education and Relevant Experience

She received her Bachelor of Economics from Peking University, China in 2016, later got a Master’s degree in development economics from UW-Madison in 2018. Currently she is a first-year PhD student in consumer behavior at UW-Madison.

Awards and Recognitions