Tayler Nowak

Graduate student Tayler Nowak

Title/Department: Graduate Student, Consumer Science

Office: Nancy Nicholas Hall 4241

Office Hours: By Appointment

Email: tjnowak@wisc.edu



Tayler Nowak is a M.S. student studying Consumer Behavior with a graduate certificate in Strategic Innovation. Through experience in multifaceted areas in research, retail, business development, and communication design, she discovered a passion for innovation through brand & design strategy, mixed methods research, visual communication, and interaction design to create better products and experiences that allow brands to connect with consumers. She aspires to work at the intersection of brands and people, finding better ways to connect the dots between the two.

Areas of interest: Digital storytelling, branding, experience design, use of AR/VR technologies, consulting, product innovation.

Education and Relevant Experience

Tayler received her B.S. from the University of Wisconsin – Madison in Retailing & Consumer Behavior and Psychology with a certificate in Entrepreneurship.