Author Archives: Nancy Murray

Lands End CTC

Product Development Strategies in Retailing Course Connects with Industry

The Consumer Science course, Product Development Strategies in Retail, connected with industry in many ways this semester. The course is arranged in four modules: market trend analysis, assortment planning strategies, sourcing and production strategies and branding strategies. Students presenting Trend / Inspiration boards:               Class field trip to Lands’ End […]

Tesla Global Consumerism presentation

The Global Consumer

This fall 2016 semester, students in the Global Consumer course (CNSR SCI 562) participated in unique learning opportunities and gained skills they will be able to utilize in their future careers. During the course of the semester, students heard directly from UW international students as they discussed consumerism in their native countries. Student visitors from South […]

Picture of Jeremy holding a photo.

Retail and Consumer Behavior Students Get an Inside Look to the Buying Side of Retail

Retail and Consumer Behavior Students had the unique experience of partaking in the behind-the-scenes business of buyers and vendors at the largest soft lines group of tradeshows. Students met with various vendors to learn about the business and shadowed buyer/vendor meetings.            The students also attended various industry focused seminars including […]